In the world of Internet marketing, there is one sure fire way to Improve Website Ranking. This is called search engine optimisation, or more commonly known as SEO. This refers to the process (and some say ‘art’) of optimising a website for target keywords. At the end of the day, SEO is all about targeting certain keywords (or keyphrases) so that your website ranks highly for them and as a result, brings in more traffic.
Keyword Research
So how do you find out which keywords you should be targeting? Essentially, you should target those which fit 2 basic criteria:
- relative high number of daily searches
- relative low number of websites competing for them
By complying with those 2 criteria, you have a good opportunity to both rank highly for that keyword and get good traffic to your website.
By the way, you may have realised that people call them “keywords” even though they are more like “keyphrases.” They are referring to the same thing. So when people say “keywords”, please keep in mind that they are more often than not referring to “keyphrases.”
Anyway, the question remains: how do you find keyword data?
The good news is that Google freely provides its search data to the world. It’s called Google Keyword Tool and all SEO consultants love using this tool. This tool gives SEO people a more accurate picture as to what keywords a website should be targeting to Improve Website Ranking.
There are also other tools out there, but most are paid tools. Google’s keyword tool is good enough to start off doing keyword research.
How To Do SEO
Once you have chosen the best keywords to target, it’s time to start the process of SEO.
SEO can be divided into 2 broad categories:
- On page SEO
- Off page SEO
In the next few posts, I will cover both categories in greater depth. Knowing how to Improve Website Ranking is a great skill to have and I hope to see you in the next post.